Today I am going to talk a lot about Content.

We all know that everyone is trying to get as much quality content as possible. We all heard that content is king and this is the smart way to do it or the one that pays off in the end. So why is content that important ?

From my point of view, content is responsible for two major things regarding your site:

1. Human Interaction

2. Search Engine Interaction

Although both important one can’t really exist without the other or success is a combination of both so to speak. You might chase rankings and keywords, get them high and still be unsuccessful or have a positive feedback from a very small group but can’t target the whole lot.

Content

So what is content really or what is the term content associated with in general ? Not taking quality into consideration we could say that content is the same thing (more or less) with lots of web pages. So having lots of web pages means you got content but what good is that ?

I advise the people i work with and tell them it’s best if they have a blog for example attached to their website. The thing is that by having a blog or any kind of CMS that you update frequently you solve at least three of your major problems:

1. Showing Google or other Search Engines that your site is updated constantly (Google loves fresh content)

2. Having the possibility to cover any number of keywords without stuffing them into one single page.

3. Showing your audience that you care by offering them Updated Information (related to your field) and thus offering them something closer to a complete service.

That being said let’s analyze things a bit. So we all agree that a higher number of pages means that you are more likely to target a higher number of keywords. Every page you create has it’s own title tag/headers that can help your page even more in the actual optimization. It’s easier to Deeplink and you can vary up your anchor texts as much as you like without worrying about flags or penalizations.

We all know that the tail of a keyword is bigger that the keywords itself in terms of traffic. So for example if we were to take car as our example and let’s say that

TRAFFIC( X ) = traffic that word X generates on the # 1 position in Google then:

TRAFFIC (car) < TRAFFIC (car + all descriptors) where a descriptor is a word like cheap, red, big, small, etc.

Imagine how many search strings we can cover using 3 or 4 words… basically the possibilities are unlimited and the competition for those words is direct proportional with the “complexity” of the search string.

cheap cars in canada will be less competitive than cheap cars for example.

Ok so by attaching a blog to your site you make Google happy and if you know what to write you make your audience happy. But that’s not all ! As long as you’re an active writer and you tend to write only from a specific niche this is what will happen:

1. Site will benefit because search engines now use Latent Semantic Indexing

More on Latent Semantic Indexing !

2. You will get many keyword combinations ranking well as long as you optimize your site “the good way” so this means a lof of traffic + links. (As a reminder: Trying to focus on a specific niche while writing your blog posts will get you more links plus a lower bounce rate)

3. Could convert well for services/sales/affiliates related to your niche. Lower ROI if planning on chasing after PPC fortunes but i wouldn’t recommend using this type of revenue system because this type of site development works better with a more select audience that in general criticizes Google Ads for instance. (We are still trying to get a lot of traffic though but filtering it roughly).

This being said i can’t find a more time saving solution, other than a blog, to increase your traffic/keyword variety in terms of rankings thus transforming your site from a handful of web pages into something more professional where the time on site and bounce rate are crucial factors which can be used to rate your work.